Your leads get a call back in under a minute. In Hinglish.
OutboundOS gives your business an AI voice agent that rings each new enquiry, asks your qualifying questions, books the visit or hands the lead to your team, and sends a WhatsApp. Every call is written up for you.
Free to sign up. Simulated campaigns cost nothing.
- Says it's an AI on every call
- Calls only leads with a consent record
- Only between 9 am and 9 pm IST
What happens when a lead comes in
The enquiry arrives, the number is checked, the phone rings, and your team gets the result. You set it up once.
1The enquiry arrives
From your website form, your ad lead forms, a portal's enquiry e-mail or a missed call. Or upload a list.
2The number is checked
A real Indian mobile, a consent record, not opted out, inside calling hours, fewer than three attempts.
3The phone rings
Your agent says who it is, that it's an AI, and that the call is recorded.
4The conversation
It asks your questions one at a time, answers from your facts, and books a slot or hands the lead to your team.
5It's written up
Outcome, lead score, every answer and the next step, in your console and in a CSV for your CRM.
6The follow-up goes out
A WhatsApp confirmation to the lead, and a WhatsApp to your team when a person should step in.
- Real 10-digit Indian mobile
- Consent record: website form, today 10:14 am
- Hasn't opted out
- Inside 9 am – 9 pm IST
- Attempt 1 of 3
An example lead. Any check that fails stops the dial.
An enquiry at 11 pm? The lead can get a WhatsApp or SMS saying when you'll call, and your agent calls when your hours open.
One agent, seven jobs
Pick the job when you set your agent up. Each one knows what counts as done, what it must never say, and when to bring in your team.
Book the visit
Asks your questions and books a slot inside your hours: a site visit, demo, test drive or consult.
Hand to your team
Collects what your team needs and agrees when they'll call. It never promises a price, a discount or availability.
Confirm
Confirms an order, delivery or appointment, moves it, or cancels it. It never talks someone out of cancelling.
Renew
Reminds a customer their plan is due, and sends the payment link or notes the day they'll renew.
Payment reminder
Reminds your own customer of the amount and due date and notes when they'll pay. It never threatens, never mentions penalties and never takes a payment on the call.
Screen candidates
Asks applicants the must-haves and books an interview for those who fit. It never asks for a fee, or about caste, religion or marriage.
Collect feedback
A few questions after a visit or delivery. It records the rating as given and passes any complaint to your team.
Payment reminders are for your own customers about money they owe you, never for recovering defaulted loans.
Start from an agent made for your industry
215 ready agents across 19 industries. Each comes with its opening line, its questions and the outcome it works toward; you change the facts, prices and names to yours.
Your facts, your prices, your way of speaking
The agent works from the facts, prices and rules you give it, and you can read or play back every call afterwards.
Speaks the way your customers do
It opens in Indian English or Hinglish, as you choose, and follows the caller if they switch. Hindi is written in Devanagari, and the agent uses the right forms for its own voice: “बोल रही हूँ” for a woman, “बोल रहा हूँ” for a man.
Got it, the garden lawn fits three hundred comfortably. Will guests need rooms?
बढ़िया, बीस rooms पर wedding block rate मिल जाता है। Menu veg होगा?
The agent says so politely and notes the language on the lead, so your team can call back in it.
In pilot: Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati and Malayalam. Ask us if your leads speak one of them.
Hands over to a person
When a caller asks for someone, or your rules say so, it connects them to your team during your hours. If nobody picks up, your team gets a WhatsApp to call back.
“One moment, Karan, I'm connecting you to Neha now.”
Rehearse before anyone is called
Run a simulated campaign: an AI plays each of your leads, so you see the outcomes before a single real call. Up to 50 simulated calls per campaign, free.
A lead sheet you can use
Every campaign downloads as a CSV, with the outcome, score, next step and each answer in its own column.
| Lead | Outcome | Score | Course | Next step |
|---|---|---|---|---|
| Gita | Booked | Hot | B.Com | Campus visit Sat 11 am |
| Bina | Not interested | Cold | BBA | — |
| Asha | Opted out | — | — | — |
What it costs next to your calling desk
Put in your own numbers. The maths is the same the console uses for each campaign's savings line.
Prove it on your own leads
- When you start a campaign, hold back part of your list, up to half. Your agent never calls those leads; your team does.
- Afterwards, upload your team's results. The pilot report puts both side by side: leads, conversations, results, result rate and cost per result.
- It prints on one page, for whoever signs off the budget.
See every call as it happens
Watch live calls turn by turn, step in when it matters, and read every call afterwards.
Plugs into your leads, your calendar and your CRM
- Plivo calling
- Live transfer to your team
- Google Calendar booking during the call
- Razorpay payment links
- Signed webhooks
- Lead sources
- Website forms (and Zapier or Make), Meta lead ads, Google Ads lead forms, IndiaMART, missed calls, and enquiry e-mails from portals such as 99acres, MagicBricks, Housing.com, Shiksha, CollegeDunia, Justdial and Practo
- Calling
- Exotel
- Messages
- WhatsApp (Meta Cloud API or Gupshup), SMS on DLT templates (MSG91)
- CRM
- LeadSquared, Zoho, HubSpot and Salesforce, with results sent to them
- API
- Leads and sub-accounts
Something else? Webhooks and the API connect most tools. Tell us what you use.
Pay for the minutes your agent talks
Simulated campaigns are free. Live calls are billed per connected minute in 30-second steps, and unanswered calls cost nothing. A monthly commitment is all call credit. Prices exclude 18% GST.
Starter
Start hereSmall teams
per connected minute
- Prepaid wallet, no monthly fee
- Unlimited campaigns, 50 simulated calls each
- 2 calls at once; more at ₹500 a month each
- Top up from ₹2,000
Growth
Brokers and institutes, 3,000–5,000 minutes a month
per connected minute, on ₹15,000 a month, all of it call credit
- Prepaid wallet
- Unused credit carries into the next month
- 5 calls at once; more at ₹500 a month each
- Costs less than Starter above about 2,308 minutes a month
Scale
Steady volume, 12,000+ minutes a month
per connected minute, on ₹50,000 a month, all of it call credit
- Prepaid wallet
- Unused credit carries into the next month
- 15 calls at once; more at ₹500 a month each
- Each call billed at least one minute
- 3-month term
Enterprise
Large volume and BFSI
per connected minute
- Over 1 lakh minutes a month
- Per-call or per-result pricing on request
- Contract terms on request
- 25 calls at once; more at ₹500 a month each
- Each call billed at least one minute
Live calling starts after we review your business, agent and DLT registration. We set up billing with you then.
Messages: ₹1 per AI reply in the inbox; 2,000 e-mails a month free, then ₹100 per 1,000. WhatsApp messages are billed to you by Meta at its rates, on your own WhatsApp account. These come from the wallet, not from a plan's call credit.
Work out your monthly cost →Rules the platform enforces, before every call
Here's what we check before each dial, what you're responsible for, and where your data goes.
We enforce
- A real 10-digit Indian mobile number
- A consent record for every lead
- Nobody who has opted out, by call or WhatsApp
- 9 am to 9 pm IST, three attempts at most
- The agent says it's an AI and that the call is recorded. You can edit the words, not remove them.
- Live calling pauses if opt-outs pass 5 in every 1,000 conversations over ten days.
Up to five of your own team's numbers can be marked for testing; those skip the repeat-call rules.
You're responsible for
- Calling only people who asked to hear from you
- Your DLT registration
- Declaring AI calls to your telecom operator
- What your agent says about your business
We check the first three before approving your account.
Where your data goes
- Speech is turned into text, and text into speech, by Sarvam, in India.
- The conversation itself is handled by Anthropic's Claude models, in the US.
- Calls run over Plivo or Exotel.
- Recordings are kept for 90 days by default; you can choose anything from 30 to 365.
- You stay the data fiduciary under the DPDP Act, and we process data for you under a data processing agreement.
People check before anything goes live
We review your business, DLT registration and agent before it calls anyone, and every change to the agent after that.
Sell it to your own customers
For software companies and agencies whose customers get leads they don't call back fast enough. Create a sub-account for each customer from the console or the client API. Your own branding is on the roadmap.
What people ask before they start
Will people hang up on an AI?
Some will. The agent says it's an AI in its first sentence, because that's the rule and because people take the call better when they know. We don't have pick-up numbers from live customers yet. A simulated campaign shows you how the conversation goes, and a pilot with a hold-back group shows how many of your leads book, compared with your team.
Is this legal in India?
Calling people who asked to hear from you is allowed when you have their consent, a DLT registration, the right caller number series and, under TRAI's September 2026 amendment, a declaration of AI calls to your operator. The platform checks consent records, opt-outs, calling hours and attempts before every dial, and we check your DLT registration and declaration before approving your account. This isn't legal advice; ask your own adviser about your business.
What if it says something wrong?
It works only from the facts and prices you give it, and you list things it must never say. It won't take payments, ask for OTPs, Aadhaar or PAN, or give legal, tax, medical or financial advice. Every change to a live agent is reviewed by a person first. You can read and play back every call, and during a live call you can whisper to the agent, end the call or hand it to your team.
My leads speak Marathi (or Tamil, or Bengali).
The agent speaks Indian English and Hinglish today. Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati and Malayalam are in pilot, so ask us. If a lead asks for a language the agent doesn't speak, it says so politely and notes it on the lead, so your team can call back.
Do I need DLT registration?
Yes, for live calls. You can set up your agent and run simulated campaigns while it's pending.
Where does my data go?
Speech is turned into text, and text into speech, by Sarvam, in India. The conversation itself is handled by Anthropic's Claude models, in the US. Calls run over Plivo or Exotel. Recordings are kept for 90 days by default; you can choose anything from 30 to 365. You stay the data fiduciary under the DPDP Act, and we process data for you under a data processing agreement.
Can I listen to the calls?
Every call's recording and transcript is in your console as soon as the call ends. You can't listen in live yet, but you can watch the words as they're said and step in.
What does a month cost?
On Starter, 1,000 two-minute conversations cost ₹13,000 plus GST. Unanswered calls cost nothing. Try your own numbers in the calculator above.
How soon can I start?
Today, in simulation: sign up, pick a template and run a simulated campaign. Live calls start after we review your business details, DLT registration and agent.
Can it call a list I bought?
No. OutboundOS is for people who asked to hear from you. Every lead needs a consent record, and our acceptable use policy forbids calling anyone who hasn't agreed to be called by you.
Built in India by people you can reach
OutboundOS is a product of SalesShuru Software Solutions (OPC) Private Limited (SalesShuru), DL/229 Etape Layout, Sundarkhed Prabhankur, Buldhana, Maharashtra 443001.
Get hundreds of enquiries a month and can't call them all back fast?
Run a pilot with us: we set up your agent together, hold back part of your list for your team, and print the report at the end.
Try your agent before your leads hear it
Pick a template, chat with your agent, and run a simulated campaign today. Live calls start after our review.
